NYX Professional Makeup

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NYX Professional Makeup

OUR NAMESAKE:

NYX / NIKS / noun - (Greek Mythology) Goddess of the Night—she is a symbol of beauty, power and creative inspiration.

WHO WE ARE + WHAT WE DO: PROFESSIONAL MAKEUP FOR ALL

NYX Professional Makeup offers the most complete line of affordable professional makeup to a global community of digitally savvy makeup lovers. Our products are always based on real-time trends and deliver on the richest color offering and quality. Our mission is to enable, empower and educate all makeup enthusiasts to become their very own makeup artist. We celebrate makeup artistry and creativity in everyone.

OUR HERITAGE: CREATED IN LOS ANGELES, ANCHORED IN PRO MAKEUP ARTISTRY

NYX was born in Los Angeles in 1999 with a singular product and artistic inspiration. The brand launched at professional makeup trade shows, where we built relationships with makeup artists and that’s when our cult following began. Sixteen years later, NYX has grown from selling those first iconic eye and lip pencils, to now, 2,000+ beauty products in every shade, every color, and every tool for every level of makeup artistry. Our professional makeup heritage lives on in the brand’s name and logo: NYX Professional Makeup, and through the icon of our brand—the makeup artist train case.

Created in Los Angeles, now loved around the world, NYX retains its entrepreneurial, young-at-heart, trending now, beauty obsessed, unique point-of-view.  

With love from L.A.

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