Chanel Opens Redesigned Orlando Boutique
May 21, 2015
On May 21, 2015, CHANEL unveils its latest redesigned boutique in Orlando at The Mall at Millenia.
The 5,300-square-foot boutique has been reimagined by world-renowned architect Peter Marino, and marks the introduction of CHANEL Ready-to-Wear in the Orlando boutique. Handbags, shoes, costume jewelry, accessories and watches round out the selection of products available to clients.
“We are delighted to have created one of CHANEL’s most refined boutiques for the beautiful and vibrant city of Orlando,” says Barbara Cirkva, CHANEL Inc. Fashion Division President. “Ready-to-Wear has been a pillar of the House since 1913 when Gabrielle Chanel first opened her Deauville boutique, and we are thrilled to introduce this product category to such an international and sophisticated clientele.”
The CHANEL Orlando boutique is designed with a residential feel, using colors, finishes and handwoven fabrics unique to the location. New hues, such as aqua, turquoise and coral, highlight the boutique’s sunny Florida location, and are set against Chanel’s iconic black, white and gold palette, adding a warm and playful ambiance.
Guests enter to find a handbag and accessories area that includes special Austro-Hungarian inspired accessories from the 2014/15 Métiers d’Art Paris-Salzburg Collection designed by Karl Lagerfeld, such as a long-haired goatskin Boy bag in crimson and a felt satchel embroidered with alpine flowers. Adjacent is the watch area—revealing exceptional pieces from the J12 and Première collections—followed by a second handbag and accessories room featuring small leather goods. The walls of the shoe salon are rendered in a textured ivory finish, providing a dramatic contrast to a gleaming Goossens chandelier and sculptural concrete console by the French artist Ingrid Donat.
The boutique debuts with the Métiers d’Art Paris-Salzburg Collection first shown in Austria and inspired by Karl Lagerfeld’s contemporary take on Tyrolean tradition and Mademoiselle Chanel’s stay in Austria, which led to the creation of the iconic CHANEL jacket. The collection is housed in two Ready-to-Wear salons and features a mix of exquisite pieces, such as embroidered leather jackets, luxurious military-style tweed jackets, and feminine cashmere lace skirt suits. The first salon is enriched with lacquered walls that recall the rich textural weave of tweed. The second Ready-to-Wear salon is completed with sculptural concrete Montano furniture and bespoke carpets.
Continuing the brand’s long-standing commitment to the arts, as initiated by Gabrielle Chanel herself, a selection of art has been incorporated into the design of the Orlando boutique. The two try-on rooms feature art commissioned especially for the boutique—a graphic and textural piece by Michael Wilkinson (‘White Wall,’ 2014), and a camellia drawing by Shelter Serra (2013).
CHANEL, the international luxury goods company, was founded in France by Gabrielle Chanel at the beginning of the last century. The company, which is privately held, offers a broad range of luxury products—including Ready-to-Wear, fragrance, cosmetics, leather goods, accessories, fine jewelry and watches—through a U.S. network of 23 boutiques and approximately 91 locations at select retailers. CHANEL is also renowned for its Haute Couture collections presented in Paris. CHANEL maintains 189 fashion boutiques worldwide, including the legendary House of CHANEL on rue Cambon in Paris. Under the creative guidance of designer Karl Lagerfeld, the House of CHANEL remains dedicated to luxury, fashion, style and image.
CHANEL opened its very first watch boutique on avenue Montaigne in 1987 for the launch of the Première watch. A second boutique opened in place Vendôme in 1990, and since 1993, has displayed High Jewelry creations, including re-editions from the one and only "Bijoux de Diamants" collection created in 1932 by Mademoiselle Chanel. Since 1997, the CHANEL Watch and Fine Jewelry boutique has been located at 18, place Vendôme. Today there are 12 boutiques featuring Watches and Fine Jewelry collections in the U.S. and in 52 boutiques worldwide.