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INTERNATIONAL FASHION TRENDS UNVEILED IN ORLANDO AT THE MALL AT MILLENIA DURING FIRST-EVER FASHION WEEK

8/7/2006

ORLANDO, FL -- (August 7, 2006) -- No need to jet to London, Milan, Paris or New York to see designer runway shows:  a sneak preview of spring ’07’s hottest fashion trends straight from international runways will be right here in Central Florida October 24th through October 28th with the debut of Fashion Week at The Mall at Millenia.

Fashion followers will find more fun than they can fit inside a designer swag bag with a week-long series of complimentary in-store events, such as trunk shows, guest appearances and champagne receptions available at Cartier, Chanel, Cole Haan, David Yurman, Dior, Furla, Gucci, Hugo Boss, Jimmy Choo, Juicy Couture, Louis Vuitton, Neiman Marcus, St. John, Burberry, Tiffany & Co. and Betsey Johnson.  Throughout the week, guests get the celebrity treatment as they enter the mall brimming with fashion.

From black leggings to bold, gold necklaces, this fall’s must-have looks will appear on the mall’s runway in Grand Court on Saturday, October 28th with a heart-pumping live fashion show at 1 p.m.  And if that’s not enough to get everyone’s blood racing, this will:  immediately following the show, renowned fashion forecaster David Wolfe presents his spring ’07 trend predictions, then guests will view a custom video presentation of fashion footage straight from the just-completed New York, Milan, London and Paris spring ’07 shows on the mall’s state-of-the-art LEDs.

“We have created Fashion Week at The Mall at Millenia to provide a one-of-a-kind opportunity to experience the upcoming fashion trends without having to leave Orlando,” said Brenda Lounsberry, marketing director.  “This event is a first in Florida, presenting the best of designer shows from around the world in one screening location.”

The Mall at Millenia, a world-class shopping destination with more than 150 shops, services and eateries, offers Orlando residents and visitors a dazzling experience unmatched in the marketplace.  In addition to internationally recognized department stores, a well-rounded tenant mix and a line-up of nationally successful restaurants and eclectic eateries, The Mall at Millenia is further distinguished by its dramatic architecture, innovative uses of water and technology, and exemplary guest-friendly amenities and services.  For more information, visit mallatmillenia.com.

The cutting-edge, fashion footage for Fashion Week at The Mall at Millenia is provided by Videofashion Network (VFN) of New York, NY.  VFN, the world’s largest producer of fashion, beauty and lifestyle programs, provides edited segments to a variety of news organizations and television shows.  The Mall at Millenia is the only shopping center in the Orlando with the exclusive rights to air this spectacular footage. 

David Wolfe

David Wolfe is known as “America’s Foremost Fashion Forecaster,” and one of the most quoted authorities in the industry.  He is the Creative Director of Doneger Creative Services, a division of the Doneger Group.  The Doneger Group is the world’s largest retail and merchandising consultancy.