THE MALL AT MILLENIA CELEBRATES 15 YEARS
THE MALL AT MILLENIA CELEBRATES 15 YEARS COUTURE DESIGNER AND ARTIST BEN VAN BEUSEKOM CREATES ICONIC 15-FOOT TALL DRESS, L'ÉLÉGANCE INFINITE, ON VIEW THROUGHOUT OCTOBER
ORLANDO, Fla. – (October 3, 2017) – The Mall at Millenia, one of the world’s top 10 performing shopping centers, celebrates 15 years as Orlando’s premier luxury retail destination. Throughout the month of October, shoppers will enjoy a month-long celebration including an exclusive fashion installation by renowned artist and couture designer, Ben Van Beusekom, meet-the-designer events, and “Fifteen Days of Fashion” Facebook contest.
The Ben Van Beusekom, L'élégance Infinite – or “The Infinite Elegance” – installation is set to premiere at The Mall at Millenia’s Grand Court on October 4 as an impressive homage to the illustrious designer brands and contemporary style represented in the Mall’s unmatched collection from 11 countries and three continents. Inspired by the Mall’s distinctive architectural design, the couture dress will depict man’s relationship to the universe, earth, and time and will stand 15-feet tall, coinciding with The Mall at Millenia’s 15th anniversary.
“The Mall at Millenia has demonstrated a tremendous amount of strength and resilience throughout the past fifteen years and this installation reaffirms our ongoing commitment to progressive fashion and design,” said Brenda Lounsberry, director of marketing. “Since our opening on October 18, 2002, we have generated more than $XXXXX annually in economic impact for the state of Florida and have attracted more than XX-million guests from around the world.”
Each week through October 24th, shoppers will be invited to participate in The Mall at Millenia’s “Fifteen Days of Fashion” #Millenia15 Facebook contest. Winners will be awarded a gift valued at $250 or more from one of 15 participating retailers including Bloomingdale’s, Breitling, Burberry, Guess, kate spade new york, Kendra Scott, Lilly Pulitzer, Neiman Marcus, Pandora, Ray-Ban, Saint Laurent, The Capital Grille, Tous, Vera Bradley, Bags and more.
On Sunday, October 15 from noon to 4:00 p.m. at the Grand Court, shoppers will enjoy an exclusive opportunity to mix and mingle with the artist, Ben Van Beusekom, and take a behind-the-scenes look at the making of Orlando’s largest avant-garde couture dress from initial design through production. Guests will also be treated to complimentary champagne and will have the opportunity to win a series of prize giveaways throughout the day.