FERRAGAMO – CELEBRATING THE VARA BOW

It is an expression of pure originality, captured in the Vara bow. Born almost by chance from an idea by Fiamma Ferragamo, it has become, over time, one of Maison’s most cherished emblems.

It’s a celebration of what makes every woman unique: each with her own stride, her own story, her own identity and femininity. It’s the timeless versatility of a code that, then as now, has always moved with the times. First, in 1978, when Fiamma, Salvatore’s eldest daughter, designed the Vara shoe for a new generation of emancipated, on-the-go women who demanded both comfort and sophistication. And now, in our fast-paced present, where women shape their lives with passion and boldness, seeing what they wear as an extension of their personality.