FERRAGAMO – IN FLORENCE

To celebrate the new season, Ferragamo returns home to Florence, locating the vision for the season within the context of its past. The reality of the city – of lives lived against its historic backdrop – is experienced through the lens of Juergen Teller, an artist renowned for his unique perspective on modernity. “There is a sense of connection to the directness of his work,” explains Maximilian Davis. “During the time we’re in, that’s what people are looking for – and I am interested in seeing real people in Florence, and how they wear Ferragamo.”