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 For Fall Winter 2023, the House presents a new campaign starring
Vittoria Ceretti, Aboubakar Konte and Brando Erba, captured in Milan by photographer
David Sims. The imagery and film are set against a distinctive green backdrop with an
elevator, reminiscent of the set of the women’s FW23 fashion show in February. The new
campaign showcases a series of signature silhouettes in ready-to-wear and accessories
drawn from recent eras of the House and spotlights the latest archival reprisal – the Gucci
Horsebit Chain bag.

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