Success by Design: One of the World's Top 10 Performing Shopping Centers
July 1, 2014
Tenth Anniversary Re-Merchandising Initiatives Bring Prada, YSL, Hublot, Omega, Breitling to The Mall at Millenia
(ORLANDO, Fla.) – In 2002 The Forbes Company, in partnership with Taubman Centers, Inc., opened The Mall at Millenia; a 1.2 million-square-foot center highlighting world-class retailers of distinction. A design created to deliver a unique blend of luxury and best-of brand retail concepts yielded resounding success and proved a demand in the marketplace for exclusive retail options. This was underscored when Shopping Centers Today ranked the center Number Ten among the world’s Top Fifteen most successful shopping centers. As the company reflects on an extraordinary decade that has set the stage for the next ten years, it enters its second decade carefully perfecting an ever-evolving mix of exclusive and prominent brands. This successful formula is designed to maintain The Mall at Millenia’s status as the ultimate destination for upscale shopping in the Central Florida region and its position among the world’s finest shopping centers.
The Forbes Company, which manages The Mall at Millenia, continues to demonstrate its confidence in the future of Orlando’s luxury retail market by introducing new exclusive and “unique to the market” retailers. Adding to the allure of the stellar Mall at Millenia mix will be an invigorating new wave of internationally-recognized, best in class retailers.
World-renowned luxury brands such as Prada (coveted leather handbags, accessories and shoes), and Saint Laurent (luxurious handbags, shoes and accessories) are opening their first boutiques in Central Florida at The Mall at Millenia. Additionally, esteemed Swiss watchmakers Hublot, Omega, and Breitling will make their Mall at Millenia debut.
What I find exciting is that we’re introducing retail legends to Orlando and Orlando to institutions that, in some cases, have been around for nearly 200 years,” explains Nathan Forbes, managing partner of The Forbes Company. “Only a select few retailers earn a special place among brands and they do that by ensuring their product is always the best and always offers something different. That’s the philosophy we share at The Mall at Millenia. We’re entering our second decade fine-tuning the mix so shoppers always have the best blend of retailers we can imagine.”
Bucking a national economic trend that has slowed the development of shopping centers, an alliance between the collective retailers and The Forbes Company has advanced millions of dollars in new store construction plus enhancements, expansions, and renovations to existing stores that are part of the major re-merchandising initiative. The process began late in 2010 and will continue through 2013 as the Center is transformed to maximize the offerings of existing merchants and make way for new, in-demand retail concepts.
Among the exciting new retail experiences which have recently made their Mall at Millenia debut, shoppers will find Emporio Armani (fashion apparel, accessories and shoes), Giorgio Armani also offers its contemporary Armani designs at the new A/X Armani Exchange. Brooks Brothers, founded in Manhattan in 1818, premiered a new store offering men’s and women’s business attire as well as casual wear. Tumi enhances the lineup with a 30-year history as the world’s leading brand of luxury travel, business and lifestyle accessories. TAG Heuer (leader in the luxury watch market) has joined the prestigious lineup as well as Henri Bendel (NYC’s iconic playground of girls’ accessories and gifts), PINK (Victoria’s Secret’s fun and casual clothing collection), lululemon athletica (women’s and men’s technical apparel for yoga, running, dancing, and motion), Rolex (timeless luxury watches), The Art of Shaving (helping men experience the perfect shave) and Teavana (high quality teas and tea accessories for serving in style).
Several Mall at Millenia retailers have completed renovations and expansions including Louis Vuitton, which expanded to 5,000 sq. ft. allowing them to intensify their assortments and offer new product lines. Gucci followed suit with renovations to a flagship store that incorporates the latest store design and addition of children’s apparel. Further propelling the movement toward retail perfection are Burberry, Victoria’s Secret, Banana Republic, Coach, and Swarovski which created exciting new prototype stores to add energy and enjoyment to the shopping experience. Apple, the technology phenomenon, is in the process of creating a new 11,000 square foot store to facilitate improved customer service and offer additional training and workshop programs.
“Access to luxury brands is essential to the Orlando experience, for residents and visitors alike,” notes Forbes. “Luxury denotes a reputation attained through quality, design, longevity, and service. It assures a customer that they’ll receive a long-lasting product that was designed and crafted with care, and one that retains its value. In our new stores and with every other member of the Mall at Millenia mix, that’s what we aspire to maintain and deliver to every customer from every corner of the globe.”
About The Mall at Millenia
Conveniently located just minutes from every major attraction in Orlando, The Mall at Millenia’s overall shopping experience includes the opportunity to partake in a wide range of experience-enhancing services and amenities, including personal shoppers, trunk and fashion shows, special signature events, full-service salons, valet parking, a full-service concierge, currency exchange, multi-lingual staff and VIP “meet and greet” program, as well as an onsite U.S. Post Office.
Daily shopping hours are Monday through Saturday from 10 a.m. until 9 p.m. and Sunday, 11 a.m. until 7 p.m. Many restaurants are open through midnight 7-nights per week. For more information, call (407) 363-3555 or visit the Mall’s Web site at MallatMillenia.com.
About The Forbes Company
Based in Southfield, Mich., The Forbes Company is a developer of award-winning luxury shopping centers, owning and managing more than 4.5 million square feet of retail and dining space in three acclaimed properties in Florida and one in Michigan. The Forbes Company brings the best of the retail world into environments that are architecturally significant in their use of the finest materials and breathtaking aesthetics. Combined with remarkable events and deluxe customer amenities, these shopping and dining experiences are nothing short of superb.
A paradigm of The Forbes Company portfolio — The Mall at Millenia in Orlando, The Gardens Mall in Palm Beach Gardens, Waterside Shops in Naples, and The Somerset Collection in Troy, Michigan — complement their respective communities. For more information, please visit TheForbesCompany.com.
About Taubman Centers, Inc.
Taubman Centers, Inc. (NYSE: TCO), a real estate investments trust, owns, develops, acquires and operates regional shopping centers nationally. Taubman Centers currently owns and/or manages 26 urban and suburban regional and super regional shopping centers in 14 states. Taubman Centers is headquartered in Bloomfield Hills, Michigan.
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For more information, contact:
Brenda Lounsberry, Marketing Director