THE MALL AT MILLENIA ANNOUNCES HENRI BENDEL AND THE ART OF SHAVING
December 6, 2011
Women’s fashion accessory store and cutting edge shaving and skincare retailer now open at The Mall at Millenia.
ORLANDO, FL (October 27, 2011) —The Mall at Millenia announces Henri Bendel and The Art of Shaving as the newest merchants to join its retail mix. Henri Bendel specializes in upscale women’s accessories. The Art of Shaving carries high end men’s shaving products as well as men’s skincare products.
“We are pleased to welcome these two modern and popular concepts in retail to the Center,” said Steven Jamieson, General Manager, The Mall at Millenia. “We strive to meet consumer demand by best of class retailers to our Center and the addition of Henri Bendel and The Art of Shaving will surely complement our existing line-up of stores.”
Henri Bendel is a girl’s playground, where Bendel girls go to find the new and next in accessories and gifts. Since 1895, signature brown and white striped Henri Bendel shopping bags have been spotted swinging from the arms of stylish young women from around the world.
A New York icon, as familiar as the Flat Iron Building or the Plaza Hotel, Bendel’s luxury heritage and eye for the new have made shopping at Henri Bendel a rite of passage for elite young women for more than one hundred years. Today, visitors to Henri Bendel happily lose themselves in a journey of discovery through the store, where they are tempted by irresistible indulgences and delightfully unexpected experiences at every turn.
The Art of Shaving is a brand passionately devoted towards helping men experience The Perfect Shave™. They have created an innovative path to optimize shaving performance. The 4 Elements of The Perfect Shave® – Prepare... Lather Up!.. Shave... and Moisturize. This shaving regimen helps prevent or minimize common shaving discomforts.
The products are formulated with premium quality ingredients and 100% pure essential oils, and contain no alcohol, synthetic dyes, or fragrances. Together these ingredients provide an outstanding shave.
About Henri Bendel
Henri Bendel opened his first shop in New York City in 1895, offering his chic clientele exquisitely-detailed hats and gowns of his own creation and from European designers. From the beginning, Bendel's was a fashion destination, attracting both stylish New Yorkers and well-heeled visitors to the city. A true visionary, Henri was the first to introduce the young designer Coco Chanel to the United States; the first to stage a fashion show in New York; the first retailer to open in the then-residential neighborhood of upper Fifth Avenue; and the first to design a complete wardrobe of exclusive fragrances to suit the many facets of a woman's mood and lifestyle.
Today the Henri Bendel brand continues in the spirit of the store's visionary founder: Seeking always to delight and serve fashionable women; to innovate and to discover the best of the New and the Next; to offer a unique array of irresistible merchandise and an engaging shopping experience; and to always be a "Girls' Playground"—a unique fashion destination forever rooted in the never-ending energy, abundance and creativity of the city of New York.
About The Art of Shaving
Myriam Zaoui and Eric Malka, met in Miami, Myriam was just 19 and Eric was 26. Myriam, with a background in the spa industry, had a love for skin care and cosmetics. Eric, with a background in business, had a true entrepreneurial spirit. Seeking new opportunities they moved to New York City in 1995, where Myriam began studying Eastern medicine and Aromatherapy, and Eric joined a small company distributing European grooming products for men.
Like most men, Eric had sensitive skin. One day, in the kitchen of their Manhattan apartment, Myriam decided to formulate a special oil for him to be used before shaving—a combination of botanical ingredients and pure essential oils. The next morning, Eric applied this protective pre-shave oil before shaving. From the first stroke of the razor, he could feel the blade glide smoothly across his face. A new shaving concept was born.
Eager to share their new pre-shave oil treatment—but having no money to invest-they decided to sell their car for $12,000 and use the proceeds to open a store, and during the fall of 1996, the first The Art of Shaving shop opened its doors on a side street in Manhattan. Six months later, an extraordinary thing happened: The New York Times devoted a full-page story to the little shop. The response was amazing—new customers packed the shop and then returned again and again.
Wanting to build on this momentum, they opened a second shop on Madison Avenue and developed a complete line of natural shaving products. Soon the two had become experts, and in 2002, Random House published their hard cover book, The Art of Shaving. They continued to perfect the science as well as the art of shaving, until they achieved their goal. “The 4 Elements of the Perfect Shave”—a new shaving system—was launched. Just two years after opening their first store, Myriam and Eric found themselves at the forefront of what would become a revolution in men’s grooming.
About The Mall at Millenia
The Mall at Millenia, Orlando’s premier luxury shopping destination, boasts a wide selection of upscale stores that cater to shoppers looking for the perfect gift or the season’s must-have item. Much, much more than a typical mall, The Mall at Millenia features an amazing selection of luxury retailers, including Chanel, Gucci, and Louis Vuitton, as well as some of the most in-demand U.S. brands, such as Apple, Tiffany & Co. and Abercrombie & Fitch. In addition, unique décor and finishes accentuate the Mall’s upscale atmosphere. Beyond its luxury stores and atmosphere, The Mall at Millenia also features numerous popular restaurants, including: The Cheesecake Factory, P.F. Chang’s China Bistro, Brio Tuscan Grille and Blue Martini, a cocktail lounge. To learn more about The Mall at Millenia and the shopping experiences offered at Orlando’s premier shopping destination, visit www.MallatMillenia.com.
About The Developer
The Forbes Company of Southfield, Michigan is managing partner of The Mall at Millenia. The developer is known for creating landmark retail properties designed with dramatic architecture, and offering internationally recognized anchor stores with a mix of world-renowned luxury merchants and nationally successful restaurants. For more information, visit www.TheForbesCompany.com.
Taubman Centers, Inc., (NYSE:TCO) is a partner with The Forbes Company in The Mall at Millenia. Taubman Centers, Inc. (NYSE: TCO), a real estate investment trust, owns, develops, acquires and operates regional shopping centers nationally. Taubman Centers is headquartered in Bloomfield Hills, Michigan. For more information, visit www.Taubman.com.
Brenda Lounsberry/Marketing Director/ (407) 363-3555 or firstname.lastname@example.org
Colby McComb/Assistant Marketing Director/ (407) 363-3555 or email@example.com