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Friday, 8.2.13

Fashion Week 2013 Release

FASHION WEEK 2013: THE MALL AT MILLENIA’S FUSION OF CUTTING-EDGE FASHION AND WORLD-CLASS SHOPPING

A fundraising runway show hosted by TV Personality / Lifestyle Expert Lawrence Zarian is among the highlights of fashion events featuring in-store activities, fashion show and seasonal trends.

ORLANDO, Fla. August 22, 2013–The Mall at Millenia is celebrating its 8th Annual Fashion Week in style from September 12th – September 19th. This exciting event will deliver the glamour of the international fashion world to Central Florida’s fashion forward residents.  Participating retailers will feature exclusive merchandise, special promotions, and champagne receptions. Plus, four cutting edge fashion shows will illuminate the Mall’s Grand Court with unique collections to demonstrate this Fall’s most dramatic trends.  TV Personality and Lifestyle Expert Lawrence Zarian will host one of these special runway presentations with unique ready-to-wear collections from world class designers.

Fashion Week kicks off with perhaps the week’s most colorful and creative moment on Friday, September 13th at 7 p.m., when students from the International Academy of Design and Technology take the runway in a surge of color, texture, movement, and music. The event will offer guests an unparalleled opportunity to witness the wild and wonderful visions of tomorrow's design professionals as they are displayed in The Mall at Millenia’s Grand Court.

On September 14th at 2pm, Fashion Week 2013 continues with two exciting events:

Neiman Marcus Presents Project Beauty, a Runway Show in Grand Court featuring cosmetic trends and beauty secrets.  The show is open to the public, for limited reserved seating RSVP to 407 264-5900.  Guests can shop the Neiman Marcus Beauty Event following the show, for one-on-one tips and trend advice.

Later in the day, ‘Fashion For All’, a heart-stopping fashion show hosted by Jayde Donovan  takes place at 2PM. This is the moment when retailers (Ann Taylor, Banana Republic, Buckle, Cache, Carmen Steffens, GUESS, Lacoste, Macy’s and White House/Black Market) introduce their looks for fall and follow up with a full day of exclusive in-store events.  The excitement continues at an after-party at Blue Martini.

On Sunday, September 15th, from 9:30 a.m. to 1 p.m., Fashion Week returns to the runway with a special ticketed event: the Runway To Hope Champagne Brunch & Fashion Show hosted by Lawrence Zarian, TV Personality and Lifestyle Expert.  A spectacular champagne brunch which includes an exclusive presentation of designs by Jimmy Choo, Neiman Marcus, & Salvatore Ferragamo.  All Funds generated from the event benefit Runway To Hope and will be equally distributed among the Runway To Hope Family Assistance Fund, The Benji Watson Cancer Foundation, Give Hope Foundation and Smiles for Hope Foundation. The fundraising event will further benefit the charities through in-store activities and special incentives offered by participating luxury retailers. Tickets are available at www.runwaytohope.org or via phone at (407) 802-1544.

Fashion Week concludes with Fashion’s Night In on September 19th from 6-9pm, a private reception and fashion show in Grand Court followed by shopping the trends in participating stores.  A Grand Prize giveaway featuring a Ritz Carlton, Grande Lakes Orlando package will be a highlight of the night! Featured retailers: BCBG Max Axria, Bloomingdale’s, Brooks Brothers, C.Wonder, Diesel, Donald J. Pliner and 7 for all mankind.  Guests will be invited to unwind at an after-party at The Capital Grille.

Lawrence Zarian

Lawrence Zarian is one of the most sought after on-camera lifestyle & fashion experts in the television industry today with experience in the industry of over 15 years working with everyone from Hollywood’s A-listers to the everyday woman or man. He not only knows how to spot a current fashion trend, but how to interpret Hollywood's most expensive looks into affordable styles for everyone. With energy and sharp insight, Lawrence is at home in every situation; from the award season red carpet, to hosting his own show or even making over a family of five from Ohio.

In addition to trend-spotting and celebrity red carpet reporting for Entertainment Tonight, Inside Edition and ABC On The Red Carpet Lawrence has been a family member on Live! with Kelly and Michael for over ten years.

Media Contacts:

Brenda Lounsberry, Marketing Director, 407-363-5338 or blounsberry@mallatmillenia.com

Colby McComb, Assistant Marketing Director, 407-363-5338 or cmccomb@mallatmillenia.com

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