The Roman House of BVLGARI Unveils Its First Orlando Boutique
Orlando, Florida – July 14, 2016 - Bulgari, the contemporary Italian jeweler and master of colored gemstones, announces the opening of its first boutique in Orlando, Florida at The Mall At Millenia on July 21st. Following the 2014 renovation of the historical flagship on Via Condotti in Rome, the architectural concept by Peter Marino is now rolling out worldwide to key markets. The Mediterranean origins and Roman touch pervade the new 2,000 square foot Orlando boutique, to evoke the spirit of the Eternal City.
“This milestone marks a special moment for Bulgari, as it brings our Maison’s Roman roots and spirit of innovation to an important market in the Florida region,” said Daniel Paltridge, President of North America. “We are thrilled to open our first store in Orlando in a manner that represents the modern Bulgari brand while simultaneously paying tribute to our rich Roman heritage.”
The concept expresses the use of marble and stone found in ancient Roman buildings through a classic yet modern design, and continuously interchanges between innovation and tradition. The store façade includes black grand antique marble and Travertino Navona columns that frame the entrance and two institutional cream and saffron colored windows.
Bois Jourdan marble utilized at the store’s entrance welcomes visitors and encompasses the Condotti eight point star, in red porphyry. The signature eight-point star harkens back to the first Bulgari shop opened by Sotirio Bulgari in Rome in 1884. The star is a unifying symbol found in all Bulgari boutiques worldwide, signifying Rome as the Brand’s epicenter.
The flooring features walnut star-patterned parquet with a degrade effect which simulates an atmosphere flooded by natural sunlight. The walnut wood is carefully sourced, selected and dried in direct sunlight, to be composed on site by skilled artisans to create the ‘degrade’ effect. In the central area, an oval shaped counter invites customers to browse the shop, and explore the iconic collections, while a Murano crystal chandelier by Italian artisans Vistosi illuminates the boutique.
The Condotti windows, adorned with Imperial Saffron shantung silk, serve as a reminder of the original design that is present in the historical flagship in Rome. Iconic images of celebrities decorate the walls as a tribute to the Brand’s organic relationship with Hollywood. Further enriching the shopping experience is the VIP area, which will be surrounded by a Pantheon Mesh grid whose design was inspired by the Roman Pantheon’s floor.
For further information: Amanda Falzon
Part of the LVMH Group, Bulgari was originally founded in Rome in 1884 as a jewelry shop. Quickly establishing a reputation for Italian excellence, Bulgari has since become renowned for exquisite craftsmanship and magnificent jewelry creations. The Company’s international success has evolved it into a global and diversified purveyor of luxury products and services, ranging from fine jewels and watches to accessories and perfumes, and featuring an unrivalled network of boutiques and hotels in the world’s most exclusive shopping areas.