
TECOVAS – Opening Soon
Tecovas was founded in 2015 by Paul Hedrick, who merged his professional passion for entrepreneurism with his born-in-Texas love for cowboy boots. Paul felt the Western industry had become stale, was confusing to shop (especially for first-time boot buyers), and lacked experiences that “wowed” customers. So he set out to build a Western brand that would take the magic of the West and serve it up through a modern, customer-first lens.
With a business plan, sketches of boot designs, and some mighty big dreams, Paul headed to Leon, Mexico – the boot-making capital of the Americas. His idea gathered steam and trusted partners and it wasn’t long before Paul sold the first pairs out of the back of his SUV, at farmer’s markets, and even returned to his elementary school in Dallas for their Holiday Fair. In no time, a little house in East Austin became Tecovas HQ, and Paul and his small, but trailblazing team began to build the brand one step at a time.
Location
Lower level near Orchid Court
Parking
Parking Lot A