Salvatore Ferragamo Debuts Vara Rainbow
Milan, 3 November 2017 – Salvatore Ferragamo launches the Vara Rainbow handbag celebrating the iconic Vara bow ornament and Rainbow legacy.
It was Fiamma, Salvatore and Wanda Ferragamo’s eldest daughter, who continued to evolve modern design and style with the Vara bow ornament, originally conceived in 1978 with the now iconic shoe style. Forty years later, the Vara Rainbow handbag collection connects past, present and future for Pre-Spring 2018.
“When it came out,” said Fiamma in an interview on the original Vara pump, “the boutique line didn’t have a model that was both sporty and elegant.” The sophisticated style and innovative design of the Vara celebrated Salvatore’s reputed past while looking forward in realizing his dream to dress women “toe to head”, first used on shoes and later ready-to-wear and accessories.
With exterior rainbow zip pocket, the collection equally draws inspiration from the Rainbow wedge sandal, an original icon designed in 1938 by Salvatore for friend and actress Judy Garland. A symbol of Ferragamo’s heritage, the rainbow not only references the house’s bold and sophisticated use of color but also its storied legacy: a colourful origin in Hollywood where starlets exclusively turned to Ferragamo for their custom creations, an archive of innovation that bore revolutionary designs and a tradition of Made in Italy continued by the Ferragamo family, a testament to their patriarch’s commitment to artisanal craftsmanship.
Join the conversation on @Ferragamo’s official social media channels with #VaraAndI in celebration of house icon the Vara bow.
The handbag is available in calfskin leather - BonBon, Opal, Begonia and Black – and patent – Lipstick Red – for the collection’s debut. Explore www.ferragamo.com/vara-rainbow-bagtoday.