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Jimmy Choo London is not only a new product line, it also represents a new era for our branding; celebrating the global strength, cachet and confidence of the house whilst also highlighting our London heritage.


The gender-fluid handbags, trainers and accessories that comprise Jimmy Choo London have been specifically designed to appeal to our New Flair clients. Many of the pieces can be styled in myriad ways, from multi-purpose belts to branded straps that can be added to remastered signature such as the crystal Callie bag. This sense of fun evokes the glamorous, confident and daring nature of our clients.


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