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Privacy Policy

Last Updated and Effective as of: March 22, 2023


Welcome to The Mall At Millenia. This website is owned by The Forbes Company LLC and its affiliates listed in the “Affiliated Companies” section below (collectively, “we”, “us,” “our” or “Company”). The following statements explain the policies we adhere to regarding the collection of data on our site (“Website”), as well as our information security and privacy standards. In addition, use of this Website is governed by, and subject to, the legal notices contained in the Terms and Conditions.  Please note that this privacy policy does not apply to any other website unless it appears on that website.



Personal Information

Your provision of your Personal Information to us is completely voluntary. “Personal Information” is information that can specifically identify you.  We do not collect Personal Information unless you submit that information to us. Categories of Personal Information we collect include:

  • Identity Data, which includes name or other similar identifiers.
  • Contact Data, which includes email address, phone number, billing and shipping address.
  • Financial Data, which includes credit card and other payment information.
  • Technical Data, which includes internet protocol (IP) address, device and operating system used to access website.
  • Usage Data, which includes information about how you use our Website and services.
  • Marketing and Communications Data, which includes your preferences in receiving marketing from us.


Non-personal Information

In addition, we may also collect information that is not considered Personal Information in certain jurisdictions (“Non-Personal Information”).  We may aggregate Personal Information so that the aggregated information does not personally identify you or anyone else, such as by using Personal Information to calculate the percentage of our users who live in a particular area or determining brand preferences (“Aggregate Information”).  Because Non-Personal Information does not personally identify you, we may collect, use and disclose Non-Personal Information for any purpose permitted by law and subject to the section titled “Additional EU Disclosures”.  In some instances, we may combine Non-Personal Information with Personal Information.  If we combine any Non-Personal Information with Personal Information, the combined information will be treated by us as Personal Information.


We use your Personal Information for the following purposes:

  • to provide you with our services;
  • to personalize your experience with us;
  • to respond to your direct inquiries;
  • to add you to our mailing lists and send you emails from time to time;
  • for security and fraud prevention;
  • to comply with legal obligations; and
  • to support core business functions.

Besides using your Personal Information ourselves for the reasons stated above, we may disclose your information to other companies, affiliates and third parties to help us process your information for the purposes set out in this privacy policy.

We may share your information with third parties such as on-site wi-fi providers and website hosting, data analysis, e-mail delivery and other similar services.  These third parties may have access to your information necessary to perform their functions, but may not use it for other purposes except as otherwise set forth in this privacy policy or as may be described to you.   We may share your information with unaffiliated third parties, such as business partners.

When you connect to the wi-fi network that we make available to our guests, please note that the information you use to connect to the network (e.g., your name and email address) will be provided to the wi-fi provider (i.e., Social WiFi Sp. z o.o.). Social WiFi Sp. z o.o. may use your personal information for its own purposes, including for their direct marketing purposes. You can learn more about Social Wifi Sp z.o.o.’s privacy practices at If you do not want Social Wifi Sp z.o.o. to have your information you should not connect to our guest wi-fi network.

We may also share your Personal Information and other information with third parties in connection with a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the assets of the Company, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which the assets transferred may include information about the users of the Website.

Unless specifically described in this privacy policy or otherwise described to you, we will not sell your information to any third party not affiliated with Company without your consent.

Additionally, we may disclose your Personal Information as we believe necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; (g) to allow us to pursue available remedies or limit the damages that we may sustain; and (h) for legitimate business interests.

Please note that if you specifically consent to additional uses of your information, we may use your information in a manner consistent with that consent.

Cookies and Similar Technology:

“Cookies” are pieces of information that may be placed on your computer by a website for the purpose of collecting data to facilitate and enhance your communication and interaction with that website. The Website may use cookies, a type of technology that installs a small amount of information on a website user’s computer or other device to permit a website to, for example, recognize future visits using that computer or device. The Website may use other similar technologies (including, without limitation, tracking pixels, as described further below, and other anonymous identifiers) to gather information about you, such as IP addresses, to customize your visit, to enable us to enhance our service, or for other purposes. We use the following cookies, tags and trackers:

Facebook Pixel Cookie: Facebook Pixel Duration / Type: Persistent, first party Purpose: Used to collect information about how visitors use our site. We use this information to compile reports and help improve the site. It contains information, including the number of visitors to the site, where they’ve come from, and the pages they’ve visited. More Information: Click here for more information about Facebook:
Google Analytics Cookie: Google Analytics consent Duration / Type: Persistent, first party Purpose: Used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect certain information, including the number of visitors to the site More Information: Click here for more information on Google Analytics:
Google Analytics G4 Cookie: Google Analytics consent Duration / Type: Persistent, first party Purpose: Used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect certain information, including the number of visitors to the site More Information: Click here for more information on Google Analytics:
Google Remarketing Cookie: Google Remarketing Duration / Type: Persistent, first party Purpose: Used to collect information about how visitors use our site. We use this information to compile reports and help improve the site. It contains information, including the number of visitors to the site, where they’ve come from, and the pages they’ve visited.

To stop, restrict or disable the placement of cookies, please see the “Opt-Out” section below.

Clickstream Data 

As you use the Internet, a trail of electronic information is left at each website you visit. This information, which is sometimes referred to as “clickstream data,” can be collected and stored by a website’s server. Clickstream data can tell us the type of device and browsing software you use and the address of the website from which you linked to the Website. We may collect and use clickstream data to anonymously determine how much time visitors spend on websites, how visitors navigate throughout websites and how we may tailor our services to better meet consumer needs. This information will be used to improve our services.

Interest Based Advertising

We may engage third-party vendors to use your information in connection with their own information to deliver targeted advertising to you when you visit this Website. Cookies, described above, may be used in this process. For example, if you are searching for information on a particular product, our vendor may cause an advertisement to appear on other websites you view with information on that product. This form of advertising is called “behavioral advertising”. We believe that such advertising is helpful because you will see ads that are relevant to your interests. However, if you would like to opt-out of these interest-based advertisements, please see the Opt-Out section below.


The security of your information is very important to us.   We have put in place commercially reasonable physical, electronic, and managerial procedures designed to safeguard the information we collect.   However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and Company, or information stored on the Website or our servers, will be free from unauthorized access by third parties such as hackers and your use of the Website demonstrates your assumption of this risk. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the Contact section below.


We will retain your information for as long as needed to provide you with the services you requested and the Website and for a reasonable time thereafter in accordance with our standard procedures or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your information, we may continue to retain and use anonymous or aggregated data previously collected. Please note that we will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.


We may create links to other websites that we think may be of interest to you, such as providers of various products and services. We may also provide links that allow you to send or forward a post from our Website through or to third-party social media sites, or other means of electronic communication, such as an email or text messaging service. We do not endorse any other websites, providers, or services by providing such links, and this privacy policy applies only to your use of our Website. We are not responsible for the privacy policies of any websites and services we link to on our Website, and you should read the privacy policies of each site you visit to determine what data that site may collect about you.

The Website may also integrate with social media services. We do not control such services and are not liable for the manner in which they operate. While we may provide you with the ability to use such services in connection with our Website, we are doing so merely as an accommodation and, like you, are relying upon those third-party services to operate properly and fairly.

You should be aware that any personal information which you voluntarily include and transmit online in a publicly accessible blog, forum, social network, or otherwise may be viewed and used by others. By using such features, you assume the risk that the personal information provided by you may be viewed and used by third parties.


Opting Out Of Messages From Us

To opt-out of any future promotional messages from us, you should use the unsubscribe link included in an email or send an unsubscribe request to us at We will process your request within a reasonable time after receipt.

Opting Out Of Interest Based Advertising

The online advertising industry provides a service through which you may opt-out of receiving targeted ads from certain data partners and other advertising partners that participate in self-regulatory programs.  We comply with the Self-Regulatory Principles for Online Behavioral Advertising set forth by the Digital Advertising Alliance (DAA) and the European Interactive Digital Advertising Alliance (“EDAA”). You can opt-out of targeted advertising from certain providers at Please note that by opting out, you will continue to see generic advertising that is not tailored to your specific interests and activities. To be clear, cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. For example, if you have opted out on your device browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device. EU residents who have provided their consent to our use of cookies and similar technologies can use the EDAA’s opt out tool which can be found at

Opting Out Of Cookies

If you want to stop or restrict the placement of cookies or flush any cookies that may already be on your computer or device, please refer to and adjust your web browser preferences. Further information on cookies is available at By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Website or some of its functionality may be affected. Cookies and similar items are not used by us to automatically retrieve personally identifiable information from your device without your knowledge.

Note that cookie-based opt-outs must be performed on each device and browser that you wish to have opted out. For example, if you have opted out on your device browser, that opt-out will not be effective on your mobile device. Additionally, if you opt out on one of your devices, that opt out may not be effective on all of your devices. However, please be advised that cookie-based opt-outs are not effective on some mobile services.


Our Website is intended for ages 18 and over. We do not knowingly collect Personal Information from children.  When we become aware that such information (or other information that is protected under applicable law) from a child under 13 has been collected, we will use all reasonable efforts to delete such information from our database.



Legal Basis

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where you have consented to a certain use of your personal data.
Where we need to comply with a legal or regulatory obligation.
To the extent permitted under applicable laws, we will also process, transfer, disclose and preserve personal data when we have a good faith belief that doing so is necessary.

Data Controller 

The Forbes Company is the data controller of all personal data collected through our Website. To contact us, please see the section titled “Contact Us”.

If you are situated in the EU or the UK and have any complaints regarding our privacy practices, you have the right to make a complaint at any time to your local supervisory authority. We would, however, appreciate the chance to deal with your concerns before you approach your supervisory authority so please contact us in the first instance. If you have a complaint, please contact our privacy manager can be contacted here:

Provision Of Personal Data And Failure To Provide Personal Data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our services). In this case, we may not be able to provide certain services to you.

Collection Of Personal Data From Third Party Sources

We do not collect personal data about you through public sources. We may obtain personal data and other information about you through our third party partners who help us provide our products and services to you. We will obtain cookie data about you from Google Analytics. We will also obtain information about you through our chat vendor Kipsu.

Withdrawing Your Consent

If we are relying on your consent to process your personal data, you have the right to withdraw your consent at any time. You have the right to withdraw your consent at any time by contacting us at

Data Transfer

We may transfer personal data from the EU or the UK to the USA and other countries, some of which have not been determined by the European Commission to have an adequate level of data protection. Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal data to third countries.

Use Of Your Personal Data For Marketing Purposes

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising:

Promotional offers from us: We may use your personal data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). You will receive marketing communications from us if you have requested information from us or used our services and, in each case, you have not opted out of receiving that marketing.
Third-party marketing: We will get your express opt-in consent before we share your personal data with any company outside our company for marketing purposes unless already set forth herein.
To see how you can opt out of marketing communications, please see the section titled “Opt-Out”.

Data Subject Rights

If you are a situated in the EU or the UK, under the General Data Protection Regulation (“GDPR”), as a data subject, you have the right to:

  • Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at anytime where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

To exercise your rights under the GDPR, please contact us at Please note that in order for you to assert these rights, we may need to verify your identity to confirm your right to access your personal data.  This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. In order to verify your identity, we may need to gather more personal data from you than we currently have.



If you are having any trouble accessing this privacy policy or the Website, please review our Accessibility Guidelines and/or contact us by email at or by telephone at 407-363-5338 and ask for Brenda Lounsberry, identifying the website in question.  Our hours of operations are Monday – Friday, 9AM to 5PM Eastern.

Changes To This Policy

We reserve the right, at our discretion, to change, modify, add, or remove portions from this privacy policy at any time.  However, if at any time in the future we plan to use your personal information in a way that materially differs from this privacy policy, we will post such changes here or email you. We encourage you to periodically review the Website for the latest information on our privacy practices.

Contact Us

For questions or concerns relating to this privacy policy, we can be contacted at:


The following companies are affiliates of The Forbes Company LLC:

  • Forbes – Cohen Florida Properties LP dba The Gardens Mall
  • Forbes Family-Waterside LLC
  • Forbes Properties – Orlando LLC
  • Forbes Taubman Orlando, LLC dba Mall at Millenia
  • Forbes Waterside Associates, LLC
  • Forbes-Cohen Development Co., LLC
  • Frankel/Forbes-Cohen Associates, A MI Co-Partnership
  • Somerset Collection Charitable Foundation
  • Somerset Collection GP, Inc.
  • Somerset Collection Limited Partnership dba Somerset Collection – Mall
  • Somerset Mall Merchants Association, Inc.
  • The Garden Promotional Fund, Inc.
  • The Gardens Venture, LLC
  • The Mall at Millenia Promotional Fund, Inc.
  • Waterside at Pelican Bay, LLC
  • Waterside Shops LLC dba Waterside Shops at Pelican Bay
  • Waterside Shops Promotional Fund, Inc.
  • F-T Waterside, LLC
  • Forbes Group Waterside, LLC
  • MWC HS Retail LLC
  • Forbes Family HSR LLC
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