Under Armour

Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player and special teams captain, who changed the way athletes dress forever with the introduction of UA HeatGear, a revolutionary baselayer that redefined performance apparel. Built on innovation and grounded in sport, Under Armour exists to make athletes better. The brand continues to outfit high school and college team athletes across the country with gear built for the field, court, and pitch, and made to perform beyond it. Every product is powered by athlete insight, tested under real conditions, and held to the highest standards of performance. Under Armour’s mission is simple: to empower those who strive for more through relentless innovation, purpose-led design, and a commitment to driving sport forward.

Under Armour® proudly offers 20%* off all purchases for Active Duty Service Members, Retirees, Veterans, Military Spouses, and Military Family Members. We also extend this 20%* discount to First Responders & Healthcare Workers, including active Police, Fire, Nurses, Doctors, and EMTs. In addition, teachers and educators are now eligible for 20%* off. You can use your discount when shopping at our Mall at Millenia Brand House. To redeem, simply verify your eligibility through ID.me.